Company overview

The Lifestyle Group is a cultural hospitality and experiential consultancy based in Los Angeles.

We partner with brands, venues, and cultural institutions to produce events rooted in music, community, and nightlife culture. Through proprietary event platforms and strategic partnerships, we create experiences that are culturally meaningful and commercially successful.

CHRIS ROY - Founder & Managing Partner

Chris Roy is a cultural strategist and experiential producer with 14 years of experience spanning experiential marketing, venue partnerships, and proprietary event development.

His work bridges the worlds of nightlife culture and hospitality economics, creating experiences that resonate culturally while delivering strong performance for venues and brand partners.